West Elm to Open Hotels, WeWork Turns to New Business Model

Well known high-quality home goods specialty retailer Williams Sonoma Inc. has just announced that it will be expanding into the hotel development and operation business. Williams Sonoma will be teaming up with modern furniture brand West Elm to launch West Elm Hotels, also in partnership with management and development companyDDK. The first set of hotels are set to open in Detroit, Minneapolis, Savannah, Charlotte and Indianapolis, all of which are scheduled to open in late 2018.

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